ESTC

Welcome to ESTC

They say… and We think
We develop skills… We Lead Performance.

Our journey began in 2007 under the name CARIZMA, driven by a clear vision to develop people and link training to real, measurable impact in the workplace. Over the years, CARIZMA built strong expertise in training, people development, and capacity building, delivering high-quality programs to major organizations across various sectors.

Our Services

Guiding Principles That Drive Excellence, Innovation, and Trust

Join the ESTC Team as a Trainer

Specialized consultations to enhance institutional performance and achieve objectives

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Training Programs

Professional programs covering leadership, management, customer service, and more

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Talent Acquisition & Recruitment

Smart solutions for recruiting and employing talents according to job requirements.

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Mr. Othman Ahmed Alghamdi

An internationally certified Training, Development, and Talent Acquisition Consultant, accredited in the United Kingdom and France, with over 30 years of experience in call centers, customer service, and operations across and beyond the Kingdom.

He has led the training and development of supervisors and managers and built workforce capabilities for more than 12 banks, as well as government entities and major corporations, delivering training programs in Saudi Arabia, the UAE, and Bahrain.

He specializes in team building, business development, operational performance improvement, and enhancing customer experience quality.

Why ESTC

Customized Programs

Each training program is designed to meet the specific needs of individuals and organizations, in line with international standards.

State-of-the-art facilities

Training halls equipped with AI-powered technologies to enhance engagement, accuracy, and learning effectiveness.

Commitment to Vision 2030

We seek to enhance knowledge transfer and capacity building in line with the Kingdom’s national goals.

Proven track record

Trusted by organizations and individuals for its outstanding results.

Expert Trainers

We are proud that all ESTC trainers are accredited by prestigious British and American bodies, and have completed training courses according to the international Harvard University standards. Our team consists of certified professionals and leaders in their fields.

Mr. Othman Ahmed Alghamdi

Our journey began in 2007 under the name CARIZMA, driven by a clear vision to develop people and link training to real, measurable impact in the workplace. Over the years, CARIZMA built strong expertise in training, people development, and capacity building, delivering high-quality programs to major organizations across various sectors.

As market needs evolved, the strategic transformation was led by Consultant Othman Alghamdi, marking a new phase of growth and maturity. This transformation was not merely a rebrand, but a comprehensive evolution in vision, methodology, and value delivery.

Today, we operate as Expert Skills Training Center (ESTC)—the natural continuation of a journey that started with passion and grew through experience. ESTC delivers integrated training and consulting solutions focused on impact, sustainability, and empowering individuals and organizations, in alignment with Saudi Vision 2030.

From CARIZMA to ESTC… a continuous journey of building skills and creating lasting value.

A partner to rely on for success...

They Say… We Think.
We Develop Skills That Drive Performance.

Our Vision

To be the leading training center in the Kingdom of Saudi Arabia, driving human capital development through innovative training solutions powered by digital transformation and artificial intelligence, and integrated with best French, British, and American training practices, contributing to institutional excellence and supporting the goals of Saudi Vision 2030.

Our Mission

To deliver high-quality training programs designed in line with international standards and real business needs, leveraging AI-driven analysis to assess training requirements and measure outcomes. We aim to empower individuals and organizations, enhance performance efficiency, and build sustainable capabilities led by certified experts to achieve measurable impact.

Scope of work...

We deliver integrated training and consulting services that build skills, improve customer experience, and drive sustainable organizational performance.

Customer Experience Consulting (AI-Powered)

AI-driven customer journey analysis
Data-based service and sales strategies (CRM)
Customer experience strategy designed using smart performance indicators
International programs and certifications for front-end and service center staff
Development of call centers and outsourcing strategies based on real performance analysis
Smart reports measuring the impact of training on customer satisfaction and service quality

Frontline Employees Skills Development (AI-Powered Training)

Customized skills development programs based on AI-driven training needs analysis
Change management programs supported by behavioral analytics
On-the-job training with performance and engagement monitoring
One-to-one orientation training through intelligent learning paths
General training courses with pre- and post-assessments to measure improvement
International certifications for call center employees with accurate outcome reports

Assessment & Competency Analytics (AI Assessment)

Evaluation of direct customer service staff using intelligent assessment models
Capacity assessment centres with individual and team reports
Competency analysis and classification linked to training pathways
Personality analysis and team dynamics assessment
Automated training needs identification with executive-level reports
Pre-employment candidate assessment based on behavioural and cognitive indicators

Leadership & Senior Management Development (AI-Driven Leadership)

Analytical thinking and problem-solving development through smart scenarios
Promoting innovation and creative thinking based on capability analytics
Crisis management and critical decision-making through intelligent simulations
Performance management and human capital development with a comprehensive end-of-program impact report
Advanced project management with efficiency and decision-making measurement
Effective communication and relationship building using behavioural pattern analysis
Leadership and strategic management programs supported by AI performance analytics

Our Core Values:

Guiding Principles That Drive Excellence, Innovation, and Trust

Our Team

Guiding Principles That Drive Excellence, Innovation, and Trust

Our Clients

We proudly serve government entities, private organizations, and professionals across multiple sectors in the Kingdom of Saudi Arabia, the United Arab Emirates, and the Kingdom of Bahrain.