Behavioral skills training in Saudi Arabia is no longer an option - it is a basic necessity for companies seeking to stand out in a competitive market.
ESTC and Actumea combine French pedagogical excellence with a deep understanding of Saudi culture to deliver behavioral skills training programs that truly transform communication, teamwork, and leadership within your organization.
Workshops on storytelling techniques to promote authentic interaction
Building a powerful story is the essence of effective communication.
In our sessions on using narrative in the business environment, participants learn French narrative structures - engaging beginnings, logical sequencing, and compelling conclusions - to craft messages that resonate with Saudi customers and internal stakeholders.
Real-life case studies from major Riyadh banks and local telecom companies bring practicality to the training, as participants practice presentations until they become natural and seamless.
Key benefit: Storytelling techniques enhance brand credibility and stakeholder trust.
Empathy-driven role-playing to strengthen team cohesion
True collaboration is about understanding the perspectives of others.
In our Empathy Labs, we recreate common workplace situations - handling customer objections in Jeddah, resolving interdepartmental conflicts in Dammam, or leading remote teams from Riyadh.
Participants take turns in different roles, practicing active listening, paraphrasing, and providing supportive feedback.
Facilitators lead discussion sessions after the exercise to distill lessons and reinforce empathic behaviors.
Key Benefit: Empathy-based exercises reduce stress and foster stronger, more resilient teams.
Creative Problem Solving Sessions Using Design Thinking
Innovation thrives when teams follow a structured creative process.
ESTC and Actumea introduce the French design thinking methodology - Empathize, Identify, Generate, Model, Test - through interactive workshops.
Multidisciplinary teams collaborate to tackle real challenges from the Saudi market, such as improving the customer experience for a regional retailer or developing the supply chain for a manufacturing company.
These hands-on labs spark new ideas and give teams the tools for rapid iteration.
Key benefit: Design thinking workshops produce actionable innovation.
Reinforcing behavioral skills through follow-up and one-on-one coaching
One workshop is not enough to create lasting change.
After the initial sessions, participants join small groups and undergo monthly one-on-one follow-up sessions with an Actumea coach.
These follow-ups reinforce new behaviors - from confident presentations, to effective negotiation skills, to leadership presence - by celebrating successes, overcoming challenges, and adjusting plans as needed.
Key benefit: Ongoing support solidifies mastery of behavioral skills.
Measuring Impact and Improving Programs
We don't leave results to chance.
We measure behavioral skills training in Saudi Arabia through pre- and post-training assessments, 360-degree surveys, and job performance reviews.
Indicators like presentation quality, team collaboration, and customer satisfaction are tracked over 3 to 6 months.
This data is used to continuously improve programs, ensuring each training class has the most effective content and delivery method.
Key benefit: Data-driven insights ensure tangible results from behavioral skills training.
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